Advertising The Event As An Accident Risky Advertising

Large billboards flush a lot of money into the coffers of cities and towns. But sometimes they obstruct the view and become a real danger in traffic.

In the mountains of debt by cities, municipalities and communities is what. Billboards, huge. At bus stops, building walls - and on the roadside. Because that brings money: A week to 203 advertising panels in Berlin - each nine square meters in size - will cost around 100,000 euros. But with advertising on the road increases the risk of accidents. Of course, the erection of billboards is regulated by law. In Cologne, check the office at least six weeks before a new panel may be at a major intersection. In Hamburg, choose the appropriate District Office, the competent police station and the traffic management, in some cases, the parks department, the city nurse and Archaeological Service. However, the driver and thus the safety of road traffic in many places in the cold. For only a few kilometers radius around the AUTO BILD editorial, there are many examples of advertising space, simply rob the approval as prescribed despite the view.





Sun rushes on the busy highway in Hamburg Hammer of traffic at 65 to 70 kph over, but there is a billboard so unfavorable that it takes motorists who want to turn from the Total petrol station near the point of view. "We regularly receive complaints," says Carsten Willms ADAC Hansa in Hamburg. Advertising rather than vision - a recurring theme. Who wants to turn into Reinbek (Schleswig-Holstein) of the Koenigsberg road to Möllner street looks, on the right side instead of passing traffic once a Vodafone or Axe commercial. Motorists need to feel their way cautiously into the intersection. Also obscures the view and therefore dangerous to a billboard on the corner Schützenstraße / Schönningstedter road was placed. Here, motorists who want to turn into the main road, just hope that the attention of other road users and are not too fast. Other hand, is a good example of Berlin's Mitte district: There are advertising on the right side of the road is not generally permitted.