Buying Tires: Survey Customers Do Not Want Cheap Products

When buying tires put German drivers on quality: The demand for cheap tires is low, it is best bought in stores or in the workshop. This is shown by the results of a recent survey.

A utoreifen from the supermarket? German motorists to drive not like the poll found "trend speedometer" of KÜS (motor vehicle monitoring organization of freelance automotive expert). Car dealerships, repair shops and dealers are according to the study in favor of the motorist ahead when it comes to tires. Even with the quality would hardly have made compromises, cheap products are in demand little. The labeling of tires with an energy label, which on 1 July 2012 shall enter into force, according to Trend speedometer largely unknown. High is the tire-defect rate in the pre-investigation led to the main KÜS cars.

At a glance: Here you'll find everything about tires
Be interviewed at the trend of KÜS speedometer and the trade magazine "kfz-mode" driver / front passenger inside Germany. 1000 people are interviewed in a representative random sample in a telephone inquiry.

CoAsTAL buying tires survey: Results

Motorists while ripening purchase and installation is still on the dealers, their brand car dealerships and independent repair shops. 38 percent will buy their next tire dealers, car rental brand in the 32 percent, 18 percent go to the Free workshop and 6 percent to a chain of workshops. Four percent of the Internet plays a minor role when buying tires.

Quality is the tire choice in the foreground. 38 percent of respondents would choose premium brands, 29 percent good-quality secondary brand, eleven percent of the inexpensive brand.

Motorists are less informed about the condition of their tires. 29 percent do not know the actual tread depth, ten percent state that their tread somewhere between two and four millimeters, 27 percent between four and six millimeters and 34 percent more than six millimeters.

The Umrüstquote from summer to winter tires and vice versa is high. Meanwhile, changing 84 percent of those surveyed, 16 percent do not. In 30 percent of its brand workshop prior to seasonal changes, do it yourself 24 percent, 19 percent can change the free workshop, and 16 percent of the tire trade. 69 percent of the store is not driven each tire at a themselves, 31 percent in the relevant specialist firms.

When it comes to money, the interviewees have a clear opinion. To the 97 € is the willingness to spend summer and winter tires. The storage of tires in the management company and have 20 percent free, 14 percent would pay up to 20 €, 40 € just as many, four percent would be the storage cost up to 60 €.

On 1 July 2012 comes into force in EU Directive is unknown in 87 percent of those surveyed, 13 percent know it. The data collected on the accompanying label information will be evaluated by the different drivers. 57 percent assign them to be very useful to help one, for 23 percent of them are hardly helpful, and for 20 percent of them are no benefits represent as important in buying a car tire to give 77 percent of the short stopping distance for 23 percent of small rolling resistance and thus higher fuel economy important.

Evaluation of the balance sheets of the main shortcomings of the studies KÜS (2011): At 2.6 million exams were insufficient tread depth of 34 500 cars a significant deficiency, that is below the legally prescribed 1.6 millimeters. 12 870 vehicles had tires porous, 7,717 vehicles were not permitted for the vehicle mounted tire and the tire was damaged 1812 times by foreign bodies. 939 tires have been classified as a tissue fraction defective.